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Samsung
Expertise
Big Idea, Product Launch, Social Campaign, Production
Challenge
Launch two new products with a social-first campaign that capture people's attention in a fun, benefit-driven way.
The Odyssey Ark Monitor: Arketypes
Created personas to highlight the diversity of the gaming community and demonstrate
how the new Odyssey Ark's one-of-a-kind flip feature is used by each.
The Smart M8 Monitor: SoulM8
We created a 'day-in-the-life' of four characters to show how they found their M8
soul mate that's a perfect match for working, gaming and streaming—right down to the color.
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