Jeep

Expertise

Concepting, Launch

Challenge

We had two. The first was to create awareness and excitement for Jeep's partnership with ESPN/X-Games. The second was to launch the all-new Jeep Renegade.

Winter Whiteout @Buttermilk Mountain

We took over ESPN.com and created an immersive and interactive experience where users could drive the Jeep Wrangler X down the mountain where the Winter X Games were held. Using Google Maps, we created a Black Diamond

trail by stringing together Street View images.

The Jeep Renegade Launch

As part of the launch, we mapped cool spots across the U.S. that we knew Jeep owners would love

and highlighted how the Renegade's miles-per-gallon efficiency could let them explore all of them.